New Styles to be launched for Summer 2015 January 21 2015
Beachcover is expanding in the coming months with additional lines due in for the Summer of 2015.
Our 2015 range incorporates a number of NEW designs of beach kaftan in soft, luxurious fabrics. New editions this season will be the introduction of ladies and children's summer dresses.
SALE NOW ON December 23 2014
Our end of year SALE is now on. ENTER Xmas14 during the checkout process for 15% off all items. FREE UK Delivery. Valid until 7 January 2015.
STELLA AND DOT'S EXOTIC SUMMER RANGE May 20 2014
We love Stella and Dot’s summer 2014 range of jewellery and accessories.
In line with the lovely aztec and exotic beachwear so prevalent this season Stella and Dot have produced a beautiful range of statement necklaces, earrings, bracelets and beach bags.
A couple of our favourites are pictured below which would make amazing additions to your holiday wardrobe and work beautifully with our beach kaftans.
Myleen Klass and Coleen Rooney have more in common that you would think. Both have recently launched ranges for Littlewoods this year.
Myleen’s collection went on sale featuring a range of bikini’s in bright florals and animal prints as well as colour block pieces. This is her second swimwear collection for Littlewoods after debuting her range last summer and is expected to be extremely popular with the retailer selling a bikini in her range every 15 minutes!
Coleen’s swimwear line is an extension of her successful fashion collection for the retailer with exotic prints being the main theme of the collection.
Princess Beatrice recently seen holidaying on a yacht in St Barts with her boyfriend Dave Clark.
Chic looks: The princess wore a see-through white and green Melissa Odabash kaftan as she enjoyed her day on the beach.
Our stunning hand-embroidered Turquoise on White Beach Cover-up is almost an identical replica to show off that beautiful sun kissed skin.
FASHION - THE EVOLUTION OF THE KAFTAN September 28 2013
"I will never forget the first time I went to St. Tropez with my parents and the most glamorous women all wore Kaftans. A Kaftan is always chic and effortless - it’s a trend that began in the 1960s and has transcended time. Wear it on the beach with gladiator flat sandals or to a black tie affair with tons of jewels and a topknot!" —Rachel Zoe, designer, stylist and Kaftan enthusiast.
Legend has it that Diana Vreeland once pegged the kaftan as “fashionable for the beautiful people.” The kaftan (or caftan) first appeared in Persia at about 600 B.C.
Christian Dior introduced a modern kaftan-like dress in the late ‘50s. But it was Yves Saint Laurent that created kaftans in the ‘60s. It made fashion history because it became the ‘hostess’ dress, worn when you’re hosting a party, and it started the hippie chic or kaftan chic look. In the late ‘60s, Elizabeth Taylor was literally on top of the world especially after her tabloid filled relationship with Richard Burton became public. She even opted for a kaftan as a wedding dress, one by Gina Fratini, second time around to the love of her life Burton. Her favorite designers were Emanuel and Thea Porter (a British Designer who popularized Kaftans and other exotic and ethnically inspired garments in the late ‘60s. Her kaftan collection of the later designer was auctioned off at Christies after her death.
Taylor was clever enough to hop on the trend train from the start! In the 1980s, the kaftan lost its allure among the young and fabulous but remained strong and essential to older ladies. Nowadays, after vintage became ‘in’, thanks to the likes of Kate Moss, vintage kaftans are making a big comeback. Many ‘A’ list stars are even wearing the kaftans to events, premieres, or galas like Mary Kate and Ashley Olsen, Sienna Miller, Nicole Richie… All of them rock the look while mixing and matching it with modern pieces…
Ashley Olsen in vintage Dior, Met Gala, 2013
We’ve also seen a number of models turn designer and create their own swimwear brands also paying homage to the humble kaftan with their own creations such as Heidi Klein and Elizabeth Hurley.
As Autumn descends upon us and as we look forward to Spring/Summer 2014 the kaftan is set to stay with the likes of Michael Kors, Gucci and Roberto Cavali each creating statement pieces for their Resort 2014 collections.